That's right regarding the sensationalist writing in the advertising and books.
Back in the 1970s, Parker Publishing put out writers guidelines for aspiring authors.
In these guidelines, one was asked to write down approximately 12 chapter headlines,
and 12 subheadings, using superlative English terms, such as Great Gold Creating Ritual,
and Overwhelming Good Luck Is Mine Ritual. Mr. Geof Gray-Cobb probably just followed
what they the publishers suggested. I would never fault him for it. Many others writers
working for Parker, a subsidiary of Prentice Hall, did the same things in their own writings.
Butterball